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Tag Archive for The Guardian

Thank you, President Kirchner

It’s no secret that British newspapers have had a tough time recently.  Battered by the global recession and a decline in profits brought about by the rapid growth in online advertising, newspapers are facing the prospect of display revenue dropping below £1 billion for the first time in 2013 – a 9% year-on-year decline.

The decision of the Argentinian Government to take out a prominently-placed advertorial in The Guardian (full text here) should therefore be welcomed.  A free and vibrant press that is able to criticise political leaders and fearlessly hold the government of the day to account should be welcomed.  The press needs private-sector financial backing in order to prosper and thrive. Sadly, true press freedom is something all too few countries enjoy

I would question, however, whether the ~£6,000 or so the Government of Argentina spent placing the ad could have been better spent at a time when the country is facing IMF penalties for failure to meet its inflation deadlines, a situation that could see the country face expulsion from the G20.   Similarly, with Brazilian economic growth projected to slow to 1% in 2013, Argentina will no longer be able to rely on its neighbour’s economic coattails to grow.  Surely now is the time to be saving for a rainy day?

Nevertheless, it’s not for a Briton to question the intentions of the sovereign government of Argentina.  With UK-Argentina trade having totalled only $1.4 billion in 2011, the efforts of the Kirchner government to boost trade with and investment in the UK should be welcomed.

The advert also gave us another change to laugh at the preposterous nature of Argentina’s irredentist claims to the Falklands Islands…